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Render vs reality – how D3 does off-the-plan honestly

In today’s competitive real estate market, the use of 3D building renders has become an indispensable tool in construction marketing. These renders serve as a visual bridge between our vision and our buyer’s expectations, providing a detailed and immersive preview of the final product. D3 Development, our property development arm, believe that investing in high-quality 3D renders is crucial for marketing off-the-plan properties honestly and effectively.

3D renders like those used for Kōwhai Residences were crafted to reflect the exact specifications of the final building. Prospective buyers could explore every detail, from the textures and colours of the exterior façade to the proportions and layout of the interior spaces. By setting a realistic expectation, we aim to build trust and ensure that our clients know exactly what they are investing in.

We invite you to examine the side-by-side images of the final Kōwhai Residences and the original 3D renders used during our marketing campaign. Notice how the accuracy of the renders in terms of color, texture, and proportions aligns perfectly with the completed building. This level of detail is not just about aesthetics; it’s about maintaining integrity in our marketing practices and delivering on our promises.

Final completed product
3D render used in marketing
Final interior – no appliances, white splash back chosen
Staged 3D render used in marketing

Another example of a recently completed D3 residential development is below – 1028 Great North Road in Auckland. Use of furniture in the renders gives an accurate sense of scale to the rooms.

Render to the right. Note that we typically use lush landscaping in the renders, whereas in reality this will be 12-18 months down the track once the newly planted landscaping grows.
Staged completed 1028 Great North Road development
3D render of 1028 Great North Road development

High-quality 3D renders play a pivotal role in bridging the gap between concept and reality. They allow potential buyers to visualise their future home with confidence, this transparency is a cornerstone of D3’s business ethos. By ensuring that our renders are a true representation of the final product, we reinforce our commitment to honesty – to doing the right thing.

We are excited to announce the completion of the Kōwhai Residences on Hayes Avenue in Tauranga. A residential development project by D3 Development, brought to life by C3 Construction, the dedicated construction arm of 3Group.